In the great tradition of this blog, today’s post is a WTF aimed at humans cos’ sometimes those wacky humans just do the craziest things!
Of course there is so much to choose from under that subject heading but today let’s just restrict it to the internet.
Some of you may or may not be aware of an activity on the internet called internet marketing. This is a pretty simple concept to understand. Let’s say you are looking for something online, maybe some information or maybe a product.
An internet marketer’s function, simply put, is to intercept your enquiry and direct you to the correct information or product… this is a good thing. It’s good for you the searcher because you don’t have to aimlessly wander around the thousands of results from the search engines to find what you want. In return for that the marketer gets a percentage of any purchase you make. Simple right?
Good internet marketers actually add value to the internet by providing information in “findable” form for those who seek it. Good internet marketers will provided information regardless of whether they are going to make a sale off it or not, they know that by adding value, the great karmic forces at work online will ultimately reward them.
They understand that if they provide you with free information or help you will then possibly return to them when you need advice or guidance on a commercial transaction.
But of course the combination of computers, the internet, the promise of fast money and just plain stupidity means that this activity, like any other, attracts a small number of total “Wallys.”
Here’s a case in point.
To be a successful marketer you need to do research to find what people are looking for. Then you need to create valuable content on that subject and get it ranked in the search engines so people can find your information. Unfortunately this means work and for some clowns, work is something they are not prepared to do.
The content part is the hardest because writing is difficult for most people but the idiots don’t let that stop them! Here’s what they do.
They put up a blog on a certain subject that they have researched for commercial potential. They connect the blog to an article service so that the article service feeds articles on that subject into the blog automatically. This way it looks like someone is regularly posting. They throw up some ads on the blog and some automatic links to product sales. They then sit back and wait for the money to start rolling in… mostly they sit back, the money never rolls in!
Why? Well now we come to another aspect of human laziness. If I write an article then I have one article right? Well there is another term that you may hear of called “spinning.” I don’t mean making thread out of fibers! Its actually called article spinning which means to re-write the same article a number of ways to make them appear as separate and distinct.
There are two way to spin an article. The good way involves… work! You sit there and re-write each sentence manually so that you have a number of unique articles that make sense and still provide the reader with the information he wants. This one is ok.
The other way is to feed the article into a piece of software that spins the article automatically for you. Of course the idiots always go for this one because it does not involve work… or intelligence!
Below is an excerpt from a software spun article, the only redeeming quality of this is that inadvertently the guy has published one of the finest pieces of comedy writing I have seen in a long time!
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awesome – but I still think this is almost poetry:
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